Finally, someone has said out loud what many of us have been thinking: Newspapers aren’t alone as a struggling industry.
One argument that publisher makes is how the electronic recording (DVR, TiVo) has seriously dented the future of commercials between show segments.
Here’s my theory: In the old way (2 years ago), when a commercial came on [...]

Here’s a story that’s clouded the issue of online advertising selling.
The premise of the article is that a newspaper group has finally seen the light on two issues:
- to sell online, you need a separate sales staff, or at least a separate sales approach
- if you bundle print and online, and print numbers continue to [...]

One writer wonders why newspapers don’t charge for the content. Here’s why … we benefit, too.

I sat in on a reader panel last week at an in-house newspaper editor’s conference. Here’s what I picked up …

It actually makes sense.